A Quick Intro
"Hi — I’m William “Bill” Cottles. I help men win at dating, build the relationships they want—casual or long-term—repair struggling relationships, level up their lives, and develop real inner confidence supported by steady habits that last.
My coaching is built on both hard-earned character and hard-won technique. I’ve been a recovery practitioner for 36 years, and that foundation shapes my work through honest self-inventory, accountability, and integrity—tools that create authentic confidence and healthier relationships.
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Alongside that character work, I bring decades of proven systems, so this isn’t just talk. I’ve been online dating since it first existed and built my program through years of success, trial and error, and hard lessons. I’ve been single, married, divorced, and in both casual and long-term relationships, learning firsthand what works, what doesn’t, and what truly leads to a satisfying life with women.
My goal is simple: help you get what you want in life and dating without wasting the time, money, and heartache I went through. If you want direct, practical coaching that turns responsibility into daily habits and visible results, that’s what I do."
My Story
I built this practice because I believe disciplined, practical work—not platitudes—produces lasting change. My approach is straightforward: honest self-assessment, relentless accountability, and structured skill development. I design programs (the Life Development Course, the 12-week “Level Up” intensives, Relationship Mastery, and Sexual Market Value work) so clients can practice new behaviors in the real world until competence and confidence become part of who they are.
I also bring lived experience and long-term service in counseling and in recovery: 36 years sober, a 12-step group facilitator since 1989. I have worked as a trainer/supervisor with hundreds of peer mentors over the years, helping produce healthy, productive, successful men from a seemingly hopeless state of mind and body. I use structured supervision, outcome measurement, and step-based curricula to support durable recovery and healthier relationships.
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My professional life began in automotive retail, where I learned how to design systems that drive predictable outcomes. Over a multi-decade sales career, I closed more than 3,500 vehicles, ranked in the top 3% nationwide by volume, and exceeded $100M in personal auto sales. I led internet sales at Carson Toyota (1997–2003; 2011–2016), scaling online channels, improving conversions, and building client-care processes, and I ran Internet Fleet & Sales at Longo Toyota (2003–2007), where I negotiated fleet contracts and implemented data-driven lead and pricing systems. Those experiences taught me how to combine rigorous process with human-centered service—skills I now apply to coaching.
If you choose to work with me, you’ll get direct clarity, tactical guidance, and a program built to produce measurable results—across dating, partnership, career, and personal wellbeing.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
(310) 482-8821